Have a Funeral Idea? How to get your idea in the Funeral Industry

So you think you have a great idea and you don’t know anything about the funeral industry, where do you begin?

The funeral industry is an old business and I mean old! It’s been around since the beginning of time. It’s probably one of the most slow moving industries, not a lot of changes happen. The Internet has changed the way people share information and share ideas. People are able to research for information and planning ideas for funerals quickly. The internet may provide the fuel for the next boom.
First you need to decide who your marketing to; Is it an offering direct to the public? Or is this an offering special for funeral homes to sell for you? Or is it a product for funeral homes to better perform their services?

There are 2 ways to market your way into the funeral industry. There are no guarantees to what will work for your product.
The traditional method is to get to know your local funeral director. Go to the funeral facility that you want to solicit business for you, present a brochure explaining your offerings. Leave them with the front desk or ask the name of the person in charge of making decisions or buying. Offer to be their friend, sit down and chat, make a connection. Give them a face and a personality that goes with the business.

Get your name out there! Funeral industry magazines are still being printed. Explore advertisement spaces in the publications that are being sent to the funeral homes. There are industry books that include a directory of crematory services, funeral homes, transport services and advertisement spaces. Get your name in there. Attend trade shows, most states have a funeral director association of some kind and may host annual convention shows for funeral professionals.

The other method of getting your name out there is to use the Internet. Use your social networking sites to connect with potential customers or industry professionals. It’s important to figure out what you have time for, valuable business time can be wasted on too much Internet time. What works best for you and your staff? Twitter, Facebook or LinkedIn, delegate this task for a staff member that has experience in maintaining personal accounts.

There are three ways to get your concept or website recognized on www.funeralideas.com,

-write an article about your concept and we’ll publish it on the blog

-submit your link and description here. Funeral Idea Directory

- we offer link placements on the site, for $25 /month you can place a direct link to your website inside the text on any page. My readers will read the text and see the link to your website and go straight to your website.

You can choose one or all 3. We’ll get your funeral offerings seen on the Internet!

With care,
The Fundertaker